The market of Direct Selling Business is highly competitive, and the ones who increase the variety in their product portfolio are the ones who can unlock success and build a new customer base. 

Customer acquisition is one of the key variants that can increase a business’s revenue, but to make that happen, an individual needs to tie up with multiple lenders. Through them, they can increase their offerings, which gives customers a competitive edge. 

In this blog, we will explore some of the options for increasing the DSA business. 

The Necessity of Product Variety in DSA Business 

In the DSA business, the quality of products matters, along with the multiple options that a person can get from an agent. For example, if one can have the option of getting a large loan to consolidate the debt, then they will choose that DSA, which has multiple lenders as a partner. 

The DSA app in India allows customers to connect with such agents who have a huge network and they can navigate that to provide the ultimate experience that will bring them together the necessary financial product that will fix their current financial issues. 

Why a Large Financial Product Portfolio is Required 

The requirement of a large financial product is necessary as it allows a person to get in touch with a maximum number of customers and offers them various products that are suitable for their current financial state. 

Sales and marketing are the two pillars of the DSA business, and a person who can play on both these segments is standing in the highest position to get the majority of the leads and convert them to customers. 

• Helps to Meet the Diverse Needs of Customers 

A customer can come from various backgrounds, and it’s the role of the customers that will enable them to hedge from the market and provide them with the right products by understanding the pain points. 

Tackling the diverse needs of the customer base means partnering with different clients and lending institutions, life insurance companies and mutual fund brands that will help them to cover the entire spectrum of customers. 

• Ability to Enhance the Experience of the Customers 

Providing the right experience matters a lot in the DSA business, and customers getting satisfied with products is an add-on. Here, the agent needs to understand the needs of the customer and the goals that they are willing to achieve, and through that, they can build a fundamental base that will become suitable for them. 

• Helps to Provide Cross-Selling and Upselling Opportunities 

A DSA will also have the chance to avail of the cross-selling and upselling features that are essential for the benefit of the business. A DSA who sold a loan product to a person can also sell an insurance option to secure the EMI payments in case of missing one during time of emergency. 

These cross-selling advantages can only be tackled when the DSA has a wide range of product portfolios, and that will help them to solve the problems that are required for the customers in their time of need. 

• Develops a Brand Loyalty for the Business  

Brand loyalty comes with a product or a service when the customers get the ultimate product from that particular business. In a DSA business reputation is the main thing on which one needs to build their venture. 

The better a person can serve the needs of a customer, the amount of goodwill will be generated, and that helps to build loyalty to the brand. For example, a loan agency that guides customers from the trap of predatory lending and also helps them to navigate the financial mistakes they can make that are the ones who generate goodwill, and that translates into brand loyalty. 

• Helps to Adapt Various Consumer Trends 

The final thing that one must increase in their product portfolio is the new things that are in demand in the market. It allows a DSA to get the excess revenue, and through that, they can serve the products that the customers themselves are willing to have in recent times. 

Mutual funds products and health insurance are the ones that are witnessing demand in the market, and a DSA must partner with those brands to cater to the entire customer pool. 

These are some of the ways through which one can increase the penetration of the business with wide product offerings to the market.